as we all prepare for yet another never-to-arrive apocolypse, the divine luxie mugwump spotted these older ad campaigns that are worth a look just so nobody gets to thinking this a brand-new piece of hysteria….
the-fold is a multiple at the nexus of various cultural zones.
we are a practice, a laboratory, a testing ground, a performance, an experiment, a craft.
we are a research, a thought, an expression, investigation and improvisation - a stranger present of structure and chaos.
the-fold is media across fiction, theory and action.
we don't promise you interaction. we evade the extension and jump the reduction. we live the process. we talk the machine.